Instagram has just announced it is testing Facebook’s Brand Collabs Manager with the aim to roll out an in-built influencer marketing platform that connects brands and influencers for collaboration opportunities. Instagram certainly supported the mainstream emergence, rapid growth and industry sophistication of the influencer marketing space, and this new announcement shows Instagram is taking a […]
About Teagan West
I'm a proud dog-mama, Nutella junkie and one half of Free Folk Agency. I'm sharing my thoughts, musings, insights and tips on Community Marketing here on the Free Folk blog. So, grab a pot of tea and join me.
If you've got a burning question that you want answered on the blog, flick me an email firstname.lastname@example.org.
Entries by Teagan West
Pinterest has the potential to be a powerhouse in your social media strategy, but this social media network is often overlooked and undervalued. But those who use Pinterest Marketing to their advantage and invest time and resources into creating super valuable content specifically for Pinterest see a huge benefit, particularly when it comes to driving […]
One of the common questions we’re asked from business owners when we talk about Community Marketing is “who is my community and how can I reach them?” It’s a great question because while the concept of Community Marketing isn’t new, we find it’s typically not a priority in the marketing mix. When business owners, and […]
You might have noticed that we talk a LOT about Community Marketing here at Free Folk Agency. But what exactly is community marketing and why is it important? The short answer is… Community Marketing is marketing with a focus on building and nurturing community first and foremost. Community Marketing is marketing with a specific intention […]
So you want to get more followers on Instagram because followers = customers and customers = sales. Right? Not quite. The role of social media in the marketing mix is changing, but it is still as critical as ever to ensure your social media channels are active, optimised and engaging. But the importance is no […]