Instagram has just announced it is testing Facebook’s Brand Collabs Manager with the aim to roll out an in-built influencer marketing platform that connects brands and influencers for collaboration opportunities. Instagram certainly supported the mainstream emergence, rapid growth and industry sophistication of the influencer marketing space, and this new announcement shows Instagram is taking a […]
Pinterest has the potential to be a powerhouse in your social media strategy, but this social media network is often overlooked and undervalued. But those who use Pinterest Marketing to their advantage and invest time and resources into creating super valuable content specifically for Pinterest see a huge benefit, particularly when it comes to driving […]
One of the common questions we’re asked from business owners when we talk about Community Marketing is “who is my community and how can I reach them?” It’s a great question because while the concept of Community Marketing isn’t new, we find it’s typically not a priority in the marketing mix. When business owners, and […]
You might have noticed that we talk a LOT about Community Marketing here at Free Folk Agency. But what exactly is community marketing and why is it important? The short answer is… Community Marketing is marketing with a focus on building and nurturing community first and foremost. Community Marketing is marketing with a specific intention […]
So you want to get more followers on Instagram because followers = customers and customers = sales. Right? Not quite. The role of social media in the marketing mix is changing, but it is still as critical as ever to ensure your social media channels are active, optimised and engaging. But the importance is no […]