We joined forces because we wanted to do things differently. We were tired of the traditional agency model where more time is spent “researching” and “strategising” than actually getting sh*t done. We wanted to work closely with brands to deliver results, provide integrated marketing solutions and be the marketing wing-women businesses need on their side. We don’t just do the creative stuff, the fun stuff and the strategic stuff, we get our hands dirty and do the practical, everyday management and implementation too.
Why? Because we friggin’ love it, and we know the nitty gritty stuff is what actually gets results.
Breaking the mould
Every business is different - you each have different goals and KPIs, different markets, different channels and different challenges when it comes to reaching and communicating with the customer. So, a cookie cutter approach to marketing and communications just isn’t enough.
That’s why you won’t find us giving out the same tired advice. Marketing isn’t about growing your social media followers, or pumping out content without focus. It’s not about generating a press release each month and hoping for a nibble or doing email marketing because everyone else is. Instead, we get cosy with our customers and their community, we take the agency-brand relationship to the next level and we use data, creative and industry expertise to set a strategy that’s right for your business and will drive results.
Why we do it?
Marketing should start and end with your community. It shouldn’t be an afterthought.
So, we put your community at the core of everything we do. From awareness and consideration to acquisition and retention, we focus on your community at every stage in the customer journey.
Customers will make impulse purchases, but they will keep coming back to brands they love, and that is where the real value is. Afterall, it is easier to talk to someone who is already listening than someone who doesn’t know you exist.
Want someone to bounce ideas with?
We have packages tailored to start-ups, small businesses or anyone who wants to learn how to do it themselves. Find out how you can get a complete digital strategy or one-on-one consulting sessions (or both if that's your jam).
Who are we?
We have lived the #startuplife in our previous roles and signed up to do it all again when we launched Free Folk, so we know what it takes to get the job done. Marketing know-how is critical and we’ve both got the pieces of paper to prove it. But we also have a unique portfolio of industry experience that puts us ahead of the game.