People-powered marketing and communications.   

Free Folk Agency is a boutique marketing agency specialising in PR, events & activations, social media (paid and organic) and influencer marketing. We believe the best marketing results are achieved through true human connection, and it is our job to empower good people to do great work. From our team

Our integrative, data-driven and creative approach to PR and communications positions Free Folk Agency as the expert team you need to navigate the ever-changing digital, social and media landscape across Australia and New Zealand. When a new brief or challenge comes across our desks, we develop bespoke strategies that make an impact, and then get to work making it happen in the real world. How? We connect you with the right people to get the job done. From our dedicated team of industry specialists to the journalists and editors who will feature your brand, the influencers and content creators who will create engagement and uplift, our network of industry-leading production partners who support our vision and our direct relationships with the social media networks themselves.


Building trust is the foundation of a strong partnership. It fosters open communication, creates a safe environment and strengthens relationships. When trust is established, individuals are more likely to take risks, be more transparent, and collaborate effectively.

Integrity & Insight

Free Folk Agency values integrity and understands the benefits of building honest relationships. We treat others as we would like to be treated, and we have the experience, knowledge, preparation, drive and confidence to tackle any new challenges. With the know-how from developing and executing hundreds of marketing campaigns, we’re constantly learning and evolving to keep up with industry regulations and best practices, platform and channel updates and pop culture trends. We’re AIMCO and PRIA members, and our social media team is Meta certified so when you partner with Free Folk Agency, you have a diverse cohort of experience and expertise at your fingertips.


Our values are a reflection of our partners, and vice versa. We are all about sharing goals and uplifting each other to achieve our common goal without friction. We foster deep and meaningful relationships because, after all, people are the hidden power that drives results. From the people within our team and our clients, to the journalists, editors, influencers and content creators we tap into, the target audiences we strive to reach and the end consumer. People are at the core of everything we do.