We connect brands with content creators, social media influencers, media personalities, podcasters and digital tastemakers to create high-impact campaigns that drive measurable results.
Whether you want to generate awareness, reach your target audience, drive sales or launch a new product, brand or service to the market, we deeply understand the nuances of the influencer marketing industry and how to treat it as a performance channel.
Our influencer marketing scope includes:
We are the connectors and collaborators. We do all of the heavy lifting – from research, discovery and strategy development to vetting, audience analysis, briefing and contracting, campaign tracking and optimisation, content approval and comprehensive post-campaign reporting.
- End-to-end campaign management
- Always-on influencer marketing programs
- Ad-hoc campaign-based projects
- Ambassador programs
- UGC content creation
- Content and talent solutions
- Media personality engagement
- Contra collaborations
- Affiliate programs and relationship management
- Talent management via our sister-agency Ivy Talent Co
- Influencer marketing campaigns across Instagram, Facebook, TikTok, YouTube and Pinterest
DATA DRIVEN VETTING
YOUR CAMPAIGN INCLUDES
- Tap into our industry-leading technology platforms and our seamless campaign management process
- Ensure compliance across industry regulations, recommendations and requirements, including AANA, AIMCO, TGA, APHRA
- Amplifcation via the Meta, TikTok and Pinterest ad platforms
...WORKED IN INFLUENCER MARKETING FOR 10 YEARS...
“Having worked in influencer marketing for 10 years and having personally run hundreds and hundreds of influencer marketing campaigns, we are uniquely placed to combine a data-driven approach with industry regulations, trend analysis, evolving best practices, creative content and strategy with in-depth industry insight and knowledge to drive results.”
Teagan West, Free Folk Agency Director, Co-Founder and Head of Client Services
WE WORK WITH SOME AMAZING BRANDS
...DELIVER WORLD-CLASS INFLUENCER MARKETING CAMPAIGNS...
“While the Australian influencer marketing industry has evolved over the last decade, influencer marketing is fundamentally a human-to-human interaction, so we continue to be talent and platform agnostic to truly deliver world-class influencer marketing campaigns and position influencer marketing as a performance channel.”
Grace Newman, Free Folk Agency Director, Co-Founder and Managing Director