INFLUENCER MARKETING
We connect brands with content creators, social media influencers, media personalities, podcasters and digital tastemakers to create high-impact campaigns that drive measurable results.
Whether you want to generate awareness, reach your target audience, drive sales or launch a new product, brand or service to the market, we deeply understand the nuances of the influencer marketing industry and how to treat it as a performance channel.
Our influencer marketing scope includes:
We are the connectors and collaborators. We do all of the heavy lifting – from research, discovery and strategy development to vetting, audience analysis, briefing and contracting, campaign tracking and optimisation, content approval and comprehensive post-campaign reporting.
- End-to-end campaign management
- Always-on influencer marketing programs
- Ad-hoc campaign-based projects
- Ambassador programs
- UGC content creation
- Content and talent solutions
- Media personality engagement
- Contra collaborations
- Affiliate programs and relationship management
- Talent management via our sister-agency Ivy Talent Co
- Influencer marketing campaigns across Instagram, Facebook, TikTok, YouTube and Pinterest
DATA DRIVEN VETTING
AUDIENCE LOCATION
AUDIENCE GENDER
AUDIENCE AGE
ENGAGEMENT ANALYSIS
YOUR CAMPAIGN INCLUDES
- Tap into our industry-leading technology platforms and our seamless campaign management process
- Ensure compliance across industry regulations, recommendations and requirements, including AANA, AIMCO, TGA, APHRA
- Amplifcation via the Meta, TikTok and Pinterest ad platforms
...WORKED IN INFLUENCER MARKETING FOR 10 YEARS...
“
“Having worked in influencer marketing for 10 years and having personally run hundreds and hundreds of influencer marketing campaigns, we are uniquely placed to combine a data-driven approach with industry regulations, trend analysis, evolving best practices, creative content and strategy with in-depth industry insight and knowledge to drive results.”
Teagan West, Free Folk Agency Director, Co-Founder and Head of Client Services
WE WORK WITH SOME AMAZING BRANDS
...DELIVER WORLD-CLASS INFLUENCER MARKETING CAMPAIGNS...
“
“While the Australian influencer marketing industry has evolved over the last decade, influencer marketing is fundamentally a human-to-human interaction, so we continue to be talent and platform agnostic to truly deliver world-class influencer marketing campaigns and position influencer marketing as a performance channel.”
Grace Newman, Free Folk Agency Director, Co-Founder and Managing Director