We connect brands with content creators, social media influencers, media personalities, podcasters and digital tastemakers to create high-impact campaigns that drive measurable results.
We are the connectors and collaborators. We do all of the heavy lifting – from research, discovery and strategy development to vetting, audience analysis, briefing and contracting, campaign tracking and optimisation, content approval and comprehensive post-campaign reporting.
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“Having worked in influencer marketing for 10 years and having personally run hundreds and hundreds of influencer marketing campaigns, we are uniquely placed to combine a data-driven approach with industry regulations, trend analysis, evolving best practices, creative content and strategy with in-depth industry insight and knowledge to drive results.”
Teagan West, Free Folk Agency Director, Co-Founder and Head of Client Services
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“While the Australian influencer marketing industry has evolved over the last decade, influencer marketing is fundamentally a human-to-human interaction, so we continue to be talent and platform agnostic to truly deliver world-class influencer marketing campaigns and position influencer marketing as a performance channel.”
Grace Newman, Free Folk Agency Director, Co-Founder and Managing Director
Brisbane Office: Greenhouse (Workspace 365), Level 4/97 Boundary Street, Office 47, West End QLD 4101
Melbourne Office: Hub, Mail Exchange Building, Level 2, 696 Bourke St, Melbourne, VIC, 3000