DONUT KING

Home of the Brumby’s Bakery

Free Folk Agency is a boutique marketing agency specialising in PR, events & activations, social media (paid and organic) and influencer marketing. We believe the best marketing results are achieved through true human connection, and it is our job to empower good people to do great work.
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Free Folk Agency TOOK our social media strategy to the next level

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Working with Sarah makes my job so much easier. Her friendly, professional and results driven persona makes her an absolute pleasure to love social media with! I need an Agency Account Manager who not only delivers but is pro-active in what we want to achieve. Sarah certainly delivers!”

Mia Brown, Brand Experience Executive, The Myer Centre

THE BRIEF

Drive brand awareness and “own” National Donut Day with a strategic PR campaign that gets the attention of Gen Z and Millennial audiences.

THE SOLUTION

To celebrate National Donut Day and mark the occasion, Free Folk Agency combined targeted media pitching to secure earned media with a VIP media and influencer event, media deliveries in the Donut King van and campaign ambassadors.

The campaign generated 300 media hits across digital, social and talent, with coverage from Yahoo Lifestyle, Inside Franchise Business, Thrillist, Life Hacker, the HIT Network and more. All media coverage for National Donut Day was 100% earned, and content created at the VIP and media event received 1.3million views, and 36k engagements on Instagram and TikTok.

KEY CAMPAIGN GOALS

AWARENESS

Drive brand awareness and “own” National Donut Day with a strategic PR campaign that gets the attention of Gen Z and Millennial audiences.

DRIVE SALES

Drive brand awareness and “own” National Donut Day with a strategic PR campaign that gets the attention of Gen Z and Millennial audiences.

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